Selling to a savvy B2B audience requires building trust and awareness. Especially when they see ads every day. They become 'immune' to marketing.
At Emerge, we position your company and team as thought leaders so prospects know and trust you before they even speak with your sales team.
We use LinkedIn ads to generate awareness and capture buyers, creating targeted audiences and re-engaging prospects through strategic ads.
Focusing on case studies, industry topics, solutions, and personal stories, we identify what your audience engages with and turn the best content into ads, driving trust and conversions.
Our LinkedIn projects include
Profile messaging
We start by creating a specific hook and updating your LinkedIn profile. This ensures your profile effectively communicates your value and attracts the right audience.
ICP research
We conduct Ideal Customer Profile (ICP) research to understand your industry and audience. By identifying key professionals and trends, we create campaigns that reach the right people at the right time.
Landing pages
We build a simple landing page with a clear headline and a video presentation explaining your offer. Success stories, a strategy outline, and a call-to-action to book a call are included to drive engagement.
TOF/MOF content
We create compelling content for both the top of the funnel (TOF) and middle of the funnel (MOF). This ensures we engage prospects at different stages of their buying journey, driving them closer to conversion.
BOF magnets
We develop a 10-15 minute helpful video to use as a lead magnet. Promoted on LinkedIn, this video engages your ICP and generates connections and opt-ins, directing them to your landing page to convert.
Sponsored posts
We utilise our ad framework to reach your target prospects. Sponsored posts increase visibility and engagement, driving meaningful interactions with your company through a cold and warm framework.
Custom built dashboards
We want you to see all the work we do and track your campaign progress in realtime. For all clients, we give you untethered access to our bespoke Emerge Reports Dashboard so you can track your PPC campaign 24/7.
We'll also send you weekly and monthly reports detailing all of the major work completed and your current progress.